Gaston Taratuta is the founder and CEO of IMS UK with more than ten years of experience in the online advertising field. Gaston began his career as Sales General Manager in Universo Online (UOL) in Brazil and in only two years became the President of UOL-E Corp., a subsidiary of UOL. Gaston holds a Master’s degree in International Marketing from Florida International University and a Certificate of Participation from the Graduate program at Stanford University.

Ignacio Vidaguren joins IMS as the new COO, responsible for expanding IMS’ products and services, developing new revenue opportunities and overseeing the company’s day-to-day business operations. Ignacio’s background includes an 11-year career at MercadoLibre (NSDQ: MELI) where he served in several executive positions dedicated to sales, marketing and business development and 5 years at McKinsey and Co. Ignacio holds an MBA from the Stanford Graduate School of Business and a dual degree in Business Administration and Accounting from Universidad Catolica Argentina, where he was Summa Cum Laude and Valedictorian of his class. Ignacio is based in Buenos Aires, Argentina.

Pamela Chavarria is responsible for identifying new market opportunities and the development of new product and services, as well as the overall management of the UK office. Pamela joined IMS UK’s parent company in 2009 working in client services and organizing the leading pan regional digital event in Latin America. Pamela holds a Bachelor’s degree in Communication with major in Advertising and Psychology and a minor in Marketing, from University of Miami.

Hayley Cochrane is responsible for expanding IMS into the European market. She is overseeing all digital and print sales for the EMEA market, as well as building relationships with media vendors. Hayley has more than six years of experience in sales and marketing. Hayley holds a degree in marketing management from University of Johannesburg.

Maren Lau is responsible for identifying business opportunities including new markets, developing additional services and improving technologies to further develop the company’s strategic objectives. Maren graduated Magna Cum Laude from Harvard and holds a Master’s degree in Business Administration from the Kellogg School of Management at Northwestern University.

Moraly Arroyo is responsible for strategic financial management and overseeing all finances for IMS and its subsidiaries. Moraly cultivated her financial expertise while ascending the corporate ranks at media conglomerates headquartered in New York City, including CBS News and Showtime Networks. She holds a Bachelor’s degree in Accounting and Master’s degree in Asset and Yield management from New York University.

Steve Oppenheim is responsible for maintaining IMS corporate records and official minute book, and assisting with corporate development and strategic planning, involving all aspects of IMS’ global business, particularly as relating to legal, corporate structuring and tax issues. Steve holds both a Juris Doctor Law Degree and a BBA Business Degree in Accounting and Finance from the University of Miami.